Trying to navigate in this music industry can be difficult, shoot, any business at all has it’s challenges. I’ve seen my fair share of them, but I’ve picked up a few positive things along the way.
When you’re a creative, particularly in this case a music creative, finding opportunities for your music is a high priority. The ultimate goal for most music producers or songwriters is landing that huge placement on an artist’s album. Visualizing yourself hanging up that Drake or Taylor Swift platinum plaque on your wall is definitely exciting.
While it’s a great goal, and I’m fully in support of it, don’t allow that to be your only aim. Artists like Kendrick Lamar, Cardi B, and Justin Bieber only make up the top 1% of the music industry. So where does that leave music creatives that don’t land those type of placements?
You need to diversify your strategy and work on having multiple streams of income. I believe one of the best ways to accomplish this is sync licensing.
In the sync (or production music) industry you are working with brands that need music on a daily basis for their visual content. Most people don’t even notice, but start paying attention to how much music there is in everything you watch and listen to through the week.
Television shows and movies on Hulu, Netflix and your cable subscription. Advertisements on YouTube, Instagram, and Facebook. Radio promos, video games and even the music coming out of your child’s go-to toy.
The monetary benefits can be endless as well, if you know how to position things properly. It excites me to see music creatives build their careers through sync and have flexibility to create how and when they want.
Have you ever done anything in the sync world or have any questions about that industry? Definitely list them in the comments below.